As I progressed with the concept of the video, I kept formulating ideas gradually in the key areas. As I focussed my attentions toward Film Noir, I decided to give the video an introduction. This way, there was clarity with the storyline and the audience could get a cinematic feel regarding the song. The secluded setting near the river thames painted a fantastic picture of a sleuth styled meeting between our damsel in distress and 1st detective.
With this being the first draft, ideas were pretty vague in the way they have been pieced together and mapped out. the storyline regarding the concept of the video has been difficult to grasp and I decided to experiment without the use of film noir influence, which has again, restricted the authentic delivery of the video and initial concept.
Despite the success of the past video, I analysed my contribution regarding the overall finished product. I realised that although I made contribution regarding filming, I lacked depth regarding camera angles which stifled the creativity aspect on my part. With this second video, "QuESt- Do it all for you", the beat is rather melodic and has a jazz inspired rhythm, which helps fit into the "film noir" type style I wanted, so I researched into the film style on youtube and found a video promoting still images from the genre. There are several detective style shots and the mise-en-scene represents this greatly. The type of attire being displayed and the secluded scenery, couple with props such as guns, have helped toward the planning and research regarding this second video.
Due to the success we experienced in terms of views from the first video, we were requested by "QuESt's" manager to produce another video. Due to the fact that I believed I lacked contribution toward the production on the first video, I wanted to make sure I spearheaded production for this one. I therefore decided to take this opportunity to create a whole new project where I could work independently to make a new video for my A2 coursework.
As we have successfully filmed our final cut for the music video and uploaded it, we sent the video to the artist's manager and were requested to film another video for another song in the artist's album. We received over 2000 views within the first month of uploading the video via youtube.
The magazine advertisment here of Jay-Z reflects the artist's power within the hip-hop scene. He is standing beside new york skyscrapers with the caption "Is Jay-Z bigger than hip-hop?" which emphasizes that his progress has become notable as a guru within the hip-hop scene. with this type of advertisement, his most recent album "blueprint 3", builds anticipation toward the audience as the project which sets him above the rest in the scene. the title of the album and the way he is portrayed here highlights that he may have the solution and perfect plan toward success in the music industry.